*The TV photos used in these illustrations may differ from the actual models being described. Crisp, Clear Moving Pictures600Hz Sub-field Drive
Panasonic uses its own unique image-analysis technology. This technology converts the motion in each scene into data, and each frame is virtually displayed in a shorter length of time, to create crisp images.
*When using Cinema mode
*The TV photos used in these illustrations may differ from the actual models being described. Environment-Friendly PanelMercury and Lead Free
Panasonic is committed to making our products friendlier to the environment. In line with this commitment, all VIERA plasma display panels are free of both lead and mercury. This reduces the impact on the environment years down the road when the TV is recycled or retired from use. Years of Beautiful ImagesLong Panel Life
One important way consumers can protect the environment is by choosing high-quality products and taking care of them so they last for a long time. A high-quality VIERA HDTV can help. Thanks to a newly designed phosphor process and rear panel process, our plasma panels last for up to 100,000 hours before the brightness decreases by half. That's more than 30 years of viewing 8 hours a day.
*This measurement is based on the time taken for the brightness of the panel to reduce to half of its maximum level. The time taken to reach this level may vary depending on the image content and the environment where the TV is used. Image retention and malfunctions are not taken into account.